Years ago, when I first started in radio, I worked in the Creative Department. I was young, shy, and painfully insecure. Back then, calling clients to read them the scripts I had written felt like a form of psychological torture. My voice would tremble, my palms would sweat, and my mind would swirl with a single fear: What if they hate it?

At that point in my life, rejection wasn’t just uncomfortable—it felt personal. A ‘no’ didn’t mean the idea needed work; it meant I wasn’t good enough.

I spent a lot of time avoiding those calls, trying to come up with ways to sidestep the anxiety. One day, inspiration struck. I had an idea that seemed like it could solve everything. It was simple. Elegant, even. And in my mind, a stroke of genius.

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