“Remember that fear always lurks behind perfectionism.”

– Dr David M. Burns, Department of Psychiatry and Behavioral Sciences, Stanford University

“This campaign should have started a week ago,” said Jerry’s boss. “Not today!”

“I know,” replied Jerry, averting his gaze. “I wanted to get the wording right.”

“You mean you wanted to get it perfect,” he amended. “It’s not the same thing.”

Jerry’s boss was right. He’d spent so much time trying to make things perfect that he’d fallen behind schedule. Now the effectiveness of the entire marketing campaign was in jeopardy. To Jerry’s way of thinking, he was being thorough and professional: leaving no stone unturned...

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