“When you learn to accept instead of expect, you’ll have fewer disappointments.”

Author unknown

Recently, someone sent me a link to an article by an acknowledged marketing expert on the new business paradigm. He talked a lot about traditional versus non-traditional approaches to marketing before segueing into a section about the expectations of the modern consumer. Then, like an errant root across my walking path, the following paragraph made me stumble: “Be both available and easy to do business with 24.7.365 is the new 9-5. I want a friendly, intelligent, live human being to answer the phone when I call, and so does EVERY HUMAN BEING ON THE PLANET.”

Maybe I’m a little old-fashioned, but I don’t expect someone to be perpetually at my be...

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