The Four Cs
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”Problems cannot be solved at the same level of thinking with which we created them.”

– Albert Einstein, German-born, American physicist


Imagine a small single-engine aircraft caught in a horrific storm. The plane is buffeted and jostled by the force of the wind and rain. The pilot’s arms ache as he holds tight to the yoke. His head throbs. Thunder crashes and lightning arches across the sky. There’s only static on his headset. He fears he may be lost in the tempest. Then he remembers something his flight instructor had told him many years before.

“If you’re ever caught in a storm,” said the instructor. “Remember the 4 Cs.”

“The 4 Cs?” responded the young pilot. “What’s that?”


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