“Learning is not compulsory [and] neither is survival.”

– W. Edwards Deming, American business advisor and author

“The crazy thing is I know this all intellectually!”

“Of course you do,” I said. “It must seem obvious now.”

She shook her head. “If I know this then why hasn’t anything changed?”

I was speaking to a client about self-awareness and the need she had to release a number of self-defeating ways of thinking and being. She was confused by the fact that old patterns still persisted despite her awareness of their negative impact on her life. I explained that her confusion was based on the assumption that conscious awareness of the need for change is all that we require for change to occur. It...

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